IranPoll’s recent brand tracking study reveals that most Iranian households continue to use health and grooming products that are produced in Iran.

A majority of Iranians believe most of the products that are sold as European-made in Iran’s market are in fact counterfeits and lack the quality and standards of products that are sold in Europe. When asked whether the local presence of European producers would increase, decrease, or not have any effect on people’s level of confidence in products that are sold as European-made, a majority say such a presence would increase their confidence. Iranians are also divided on whether or not European producers have a good understanding of the needs and tastes of the Iranian people.

The survey was conducted among a representative urban sample of 700 Iranians. The margin of error for this study was +/-3.7. The fieldwork for this conducted during the first two weeks of September, 2017.

Survey results are available here.