As a leading market research company focusing on Iran, IranPoll offers its clients with a single-point access to all their market research (B2B & B2C) needs.

While there are elements of uncertainty attached to all organizational and business decisions, relevant, reliable, and actionable information enables decision makers to mitigate uncertainties and take advantage of opportunities. This is particularly the case in the context of a country like Iran. Through IranPoll’s deep local knowledge, unmatched data collection capabilities, and superb analytical skills, our clients are able to gain relevant and practical market insights that enables them to thrive in Iran's complex business environment.

Our market research services include: 

  • Focus Groups

  • Ethnographic Qualitative Research, In-depth Interviews (IDI):

    • Accompanied Shopping Trip (AST), Shop Along

    • In-home Visit (IHV), In-Home Interviews

    • Mini-group Discussion (MGD)

    • In-Paired Interviews (IPI)

    • On-Site Interviews

    • Video Diaries

    • Immersion Study

  • Customers:

    • Customer Profiling

    • Consumption Behavior Analysis

    • Customer Satisfaction Analysis

  • Brand:

    • Corporate Image Analysis

    • Brand Image Study

    • Communication Study

  • Marketing:

    • Promotion Efficacy Analysis

    • Advertising Effectiveness Analysis

  • Pricing:

    • Price Modeling, Price Study

  • Mystery Shopping

  • Retailer Surveys

  • Market Analysis:

    • Demand Analysis

    • Market Size

    • Market Share

    • Market Segmentation

    • Competitive Advantage Analysis

  • Usage:

    • Usage and Attitude (U and A, U&A) Study

    • Awareness, Attitude, and Usage (AA&U or AAU) Study

  • Testing:

    • Central Location Test (CLT) Under testing

    • Concept Test, Product Test (Quality, Packaging, Color, Taste, etc.)

    • In-Home Testing, Product Test at Home, HUT (Home-Usage Test), IHUT (In-Home Usage Test)

  • Qualitative Testing Methods:

    • Direct exploration

    • Monadic testing

      • Pure Monadic

    • Paired comparison monadic testing

      • Sequential Monadic

    • Discrete choice testing

  • Point of Sale (POS) Study

  • Purposive Sampling Study

* In providing market research services, IranPoll adheres to OFAC and SEMA guidelines and does not provide any service that is in conflict with such regulations.

Starting from questionnaire design and its translation all the way to data collection, analysis, and interpretation, IranPoll applies its local knowledge to deliver high quality services.